IMPACT

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Date
Tue 8 Sep 2026
Doors open
08:30
Programme ends
16:45
Networking
17:15

Agenda

08:30
Registration & breakfast
Badge pickup at the registration desk by the elevators on the 4th floor, next to the coat check.
09:30
Main Stage
Welcome to IMPACT
  • David Coates, Forter
09:40
Main Stage
Founder's Session: The Future of Retail
How AI agents will change consumer discovery and purchasing, and what it means for merchant trust and customer relationships.
  • Michael Reitbat, Forter
  • Jen Howard, Forter
10:05
Main Stage
Innovation in the Age of AI: What's New at Forter
Leadership vision on building trust into personalised experiences, plus a merchant showcase on real-world challenges.
  • Jameelah Calhoun, Forter
  • Gianmichele Zappia, GetYourGuide
10:45
IMPACT Labs & networking break
Hands-on time with the people who build the product. Walk-up only, and the booths are open all day.
11:00
Main Stage
Merchant Showcase: Beyond Fraud
Merchants on organisational challenges and the wider business impact of fraud and risk strategies.
  • Jen Howard, Forter
  • Marcel Mabhena, Kiwi.com
11:35
Break Outs
Breakouts - choose one
Winning Across Borders: Payments Strategy for a Multi-Market World
Cross-border friction, FX leakage, authorisation performance and local payment preferences across Europe.
  • Mor Grisariu, Forter
  • Chen Aspler, Appcharge
  • Arminas Šimkus, El Dorado
The Abuse Epidemic: Why Your Best Customers Are Now Your Biggest Risk
How returns, loyalty and frictionless experiences create abuse opportunities, and AI's role in the scale of the problem.
  • Bethany Dempster, Forter
  • Andy Pitt, Music Magpie
IMPACT Labs
The labs stay open through this slot - no formal session here. Walk up any time.
12:05
Lunch
Served in the common areas across the conference level. Coffee and refreshments are available all day.
13:00
Break Outs
Breakouts - choose one
The Rules Have Changed: What PSD3 and SCA Actually Mean for Your Business
What is confirmed and what is still uncertain on PSD3, SCA exemptions and UK APP reimbursements.
  • Galit Michel, Forter
  • Ellie Page, MRC
  • Natalia Elk, Kiwi.com
Bridging CX and Customer Service: Closing the Handoff Gap
Aligning CX and customer service teams around shared metrics and systems.
  • Jenny Narbutas, Forter
  • Barbara Oliveira, Holidu
IMPACT Labs
The labs stay open through this slot - no formal session here. Walk up any time.
13:40
Main Stage
What Does It Take to Reduce Agentic Risk?
A panel on accountability, trust, fraud, returns and chargebacks when software completes the transaction.
  • Adam Davies, Forter
  • Connor Magee, L'Oreal
  • Oren Levin, Wix.com
  • Rajashree Rane, AWS
14:30
Tables
Table topics, round 1 - choose one
No One Has an "Agentic" Crystal Ball: What Should Merchants Actually Be Doing Over the Next 6 Months?
Team structure, ownership, investment decisions and the metrics that matter over the next two quarters.
  • Bertrand Mullier, Forter
  • Connor Magee, L'Oreal
A Self Assessment: How Ready is Your Business for Agents...Really?
An honest look at where your business actually stands on agent readiness.
  • Adam Davies, Forter
  • Oded Luria, Wix.com
  • Michael Wood, Astound
From SEO to GEO: How Agents Discover Your Brand
Optimisation as agent-driven discovery replaces human search - identity, intent signals and trust.
  • Kirsty Bell, Forter
  • Leona Pais, TFG
  • James Semple, Salesforce
PSD2 in Practice, PSD3 on the Horizon: What Merchants Have Actually Learned
Peer discussion of PSD2 learnings, SCA exemption effectiveness and what carries into PSD3.
  • Mor Grisariu, Forter
  • Lisa Cregan, EssilorLuxottica
15:30
Tables
Table topics, round 2 - choose one
Fraud, Risk, and Payments: Who Actually Owns the Change?
Building alignment and driving cross-functional change across interconnected teams.
  • Tony Roberts, Forter
  • Leon Brown, Richemont Group
Fraud, Risk, and Payments: Who Actually Owns the Change?
Building alignment and driving cross-functional change across interconnected teams.
  • George Wilson, Forter
  • Rokas Ulys, Eneba
The Hidden Cost Per Return: Building a Real P&L Model
Cost modelling across logistics, restocking, service time, payment fees and inventory write-offs.
  • Kirsty Bell, Forter
Payment Optimisation: Squeezing Revenue Out of Declines
Authorisation performance through issuer optimisation, retries, routing, orchestration and 3DS.
  • Rebecca Stone, Forter
  • Larissa Dorsch, MMS
16:25
Main Stage
What You Told Us Today (And Where We Go From Here)
  • Liron Damri, Forter
17:15
Networking reception
Until 18:30. A gelato cart, a mentalist, passed appetisers and an open bar.

Times may shift slightly on the day - the concierge always has the current version. Follow the signage for room names, or ask at the events desk.

Speakers

Practical information

WiFi

Name: IMPACT NYC
Password: BIGIDEAS (all caps)

Accessibility

The route to the conference level is step-free, and the bathrooms are ADA accessible.

IMPACT Takeaway

Main Stage sessions and breakouts will be recorded, and the takeaways from every session will be emailed out afterward. Be prepared to head back to your office with actionable takeaways and key learnings!

Questions people actually ask

What do I get at the swag booth?
A branded hat, a mini tote, and a custom laptop sleeve embroidered on the day with your initials. You can have all three. The IMPACT GOODS Store is open 09:00 - 17:00, and 17:00 is the sleeve order cutoff. Order your sleeve through the concierge and collect it from the pegboard by giving your first and last name. Need help? Ask a Forter Ambassador in a Blue Jacket.
What are IMPACT Labs, and do I need to book?
Hands-on 1:1 and small-group sessions with the people who build the product - bring your own question! Walk-up only: no booking, no sign-up sheet, no slots to reserve. The booths are on the conference level and staffed all day!

Booth 1 - Know Every Shopper, and Their Intent. Fraud management, abuse prevention and account protection. With Shadrack Sachikonye.
Booth 2 - Maximize Your Payment Conversions. Payment routing and orchestration. With Mor Grisariu and Yoav Teleman.
Booth 3 - Reclaim More Revenue. Dispute management. With Victoria Ringeisen.
Booth 4 - Unlock Agentic Commerce. Agentic orchestration. With Michael Lugassy.
Forter Learning Lab - Forter Prism, MCP and the AI Coding Kit. How to query Forter's agents effectively and interpret the results. With Myriam Elfadi, Vincenzo Longo and Nir Maayan.
Will sessions be recorded?
Yes. Takeaways and video recordings are sent out after IMPACT, so if you miss a session or want the slides, they will reach you by email.
Do I need to pick a breakout in advance?
No. Walk into whichever room you want. Follow the signage on the day, or ask at the events desk.
What about dietary requirements?
Yes! Your meals are pre-arranged and pre-ordered to meet your needs. Kosher meals are plated separately with clear signage, ask a Forter Ambassador if need help!
Do I have to use the concierge?
Not at all. It is faster than scrolling this page, and it is the way to order your laptop sleeve - but everything else it knows is written here too.

Who to ask

On the day
Events desk
Have a question? Find us at the registration desk by the elevators on the 4th floor. Open at 8:30 AM, with support all day.
Before the day
IMPACT team
impact@forter.com
Your account team
Your usual contact
They are all here - find them at the labs and the table topics.

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IMPACT NYC 2026 - Forter
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